Spotify Technology (NYSE: SPOT) signed an exclusive sponsorship with Riot Game’s League of Legends.” Spotify will be the exclusive audio service provider for pretty much all LOL articles.

What you Need To Know: According to Variety, Spotify signed its first global paid sponsorship offer to gain access to the massive fan base of “League of Legends.” The multi year sponsorship will center seriously on content on around the League of Legends World Championship in Shanghai, China (Sept. twenty five to Oct. thirty one).

A nine part podcast called Untold Stories: Top Moments From Worlds will be featured on Spotify coupled with playlists and a look at the new planet anthem for the title.

Why It is Important: Last year’s League of Legends World Championship had 21.8 million typical audience. Spotify is going to get banner placement during LOL broadcasts. On Spotify, LOL’s tracks are actually listened to five million times a month.

Spotify has been working on growing the podcast business of its. The business enterprise has 299 million monthly active users and 138 huge number of premium subscribers. In the next quarter, 21 % of MAUs listened to podcasts.

What’s Next: Spotify will launch The Joe Rogan Experience podcast as a platform exclusive in September. The business is actually forecasting having 328 million to 348 million MAUs by the conclusion of the fiscal 12 months.